|(Photo courtesy of http://www.alwayzfunkyfresh.com)|
On the bright side, for those who want more individuality to return to hip-hop music, perhaps hope is on the way.
Dr. Anderson believes that due to years of a constant decline in hip-hop sales, artists may have to find a way to stand out; and in today’s “everyone sounds the same” model of artistry, those who are in it for the money may fade fast.
“If sales of music and hip-hop music specifically continue to decline as they have been you will more than likely see a re-emergence of creativity and authenticity in the genre because the lack of money will bring back people who are in it for the love of the genre and not for a paycheck,” says Anderson. “This is all hypothesis, of course, but I feel pretty confident in that.”
So where does hip-hop go from here? Many times in the history, changes, good and bad, have altered the landscape of the culture forever. Is new media one of them?